Growing your personal brand on X can be hard, but it’s about to get much simpler!

The platform announced on their business-focused account, @xbusiness, that they’ll soon release a new AI-powered feature that’s going to make advertisers’ lives a whole lot easier.

Picture this: you’re an advertiser looking to create the perfect ad audience for your X campaign. Instead of spending hours digging through targeting options and audience terms, you can just describe who you want to reach in plain English. Something like, “Hey X, find me users who are leaders in marketing.” And boom! X’s AI matching system will whip up an ad audience tailored to your description.

X will give you a sneak peek into the top users in your generated audience, their interests, and even their locations. And if it’s not quite hitting the mark, no worries! You can keep refining your description until you’ve got the perfect audience locked in.

But the million-dollar question is: will it actually work? The proof is in the pudding, as they say, and we’ll have to see how well X’s automated targeting delivers results for brands and digital marketing agencies. X seems pretty confident though, claiming that their improved AI audience matching and placement tools are already boosting click-through rates by 10% and conversions by 16% on average.

You had my curiosity, but now you have my attention…”

If you’ve been struggling to grow on X, this new feature might be just the shot in the arm you need.

The only catch? X is being a bit of a tease, saying the feature is “coming soon” without giving us a specific date. So, we’ll just have to keep our eyes peeled and our fingers crossed.

About the Author

Nathan Binford

Creator & Digital Marketer

“The Mindful Marketer” 🧘‍♂️ I help people achieve freedom through marketing and mindfulness. | Develop the skills and mindset for success. Join for free at

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